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YPO appoints director to drive new strategy

News
Grace Bamforth
26 Nov 2025

Richard Taylor who brings a wealth of experience in marketing and e-commerce for major blue-chip companies has been appointed as Executive Director (ED) - Commercial to YPO’s Board.

Richard has been covering this pivotal role on an interim basis and his permanent appointment has now been confirmed, following a robust external recruitment process.

He is now set to replace YPO'S current ED Jo Marshall in March, following her career break.

During his time at YPO, Richard has already delivered significant changes, helping the Wakefield-based company to compete in tough market conditions.

His appointment comes as YPO, one of the UK's largest public-sector buying organisations, enters an exciting and challenging new phase in its 50-year history.

Working with its 13 member local authorities, the organisation has returned £14 million to support frontline services during 2021-25.

In real terms, this equates to funding the equivalent of free school meals for 5 million plus children; nearly 500 police officers; around 600 teaching assistants and more than 1,000 accessible social housing units.

YPO Managing Director Simon Hill said: “Looking ahead we plan to more than double this impact.

“Richard will play a vital role in helping us to deliver this challenge and he brings a wealth of experience in marketing and e-commerce.

“With the confirmation of his appointment, he will now be able to continue the progress already made, working across all teams to bring YPO’s fantastic story to an even wider audience.

“Richard will be working closely with our current ED between now and the end of March to ensure that Jo’s strong legacy with YPO is also embedded into our future plans.”

As ED for Commercial, Richard will have responsibility for sales, marketing, catalogue production and customer engagement.

He said: “I’m delighted that my role is now permanent and I look forward to helping YPO deliver its new strategy

“With a robust background in sales and digital marketing, my career has been marked by spearheading transformative solutions for renowned retail clients.

“Before joining YPO, I worked for Microsoft and my role as a Business Applications Sales Specialist involved collaborating with industry giants like Marks & Spencer, contributing to their visionary business transformation initiatives. This experience puts me in good stead, moving forward."

Grace Bamforth

Author

Grace Bamforth

PR and Communications Officer

YPO

Grace is a PR and Communications Officer, responsible for assisting in internal communications, PR and public affairs across the organisation. Grace manages stakeholder engagement and crafts content for diverse audiences. She supports corporate communications initiatives, including strategic partnerships, sponsorships, events and awards, ensuring YPO’s reputation and relationships remain strong.